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Lending commitments have grown strongly over the last ten years, but dipped in the first half of 2008. In July 2000 lending commitments of A$7.5 billion were granted, and in July 2009 A$22.5 billion of lending commitments were granted, representing a CAGR of 12.9% over the period.

First home buyer activity has surged as a result of government subsidies and a low interest rate environment. The absence of non-bank lenders and a consumer preference for the perceived safety of large domestic banks led to opportunities for the largest four banks.

Satisfaction levels have converged between different financial institutions in the last year. In both 2008 and 2009, NAB was the lowest rated bank in terms of proportion of quite or very satisfied mortgagors, and ANZ was the highest rated, but the difference between the institutions was greater in 2008.

Key reasons to purchase this research

Table of Contents

OVERVIEW

EXECUTIVE SUMMARY

MARKET SIZING AND KEY ISSUES

COMPETITOR MARKET SHARES AND DEVELOPMENTS

CUSTOMER ACQUISITION AND RETENTION STRATEGIES

APPENDIX

TABLES

FIGURES